About Electrify.Asia ICO
ELECTRIFY plans to develop a decentralised energy marketplace that runs on the blockchain. As an improvement from the existing marketplace business in Singapore, the new MARKETPLACE 2.0 will allow anyone to source for energy from commercial energy suppliers or to buy directly from a private producer via ELECTRIFY’s peer-to-peer (P2P) trading platform, SYNERGY.
60% of the world’s population lives in Asia and almost half of this population live in cities; and they’re all connected to central power grids. Japan liberalised its power grid in 2016, China has done so in parts and Singapore will be the first in Southeast-Asia. As more countries liberalise their electricity markets, consumers will get greater choice in choosing their electricity retailers and the way they want to consume energy.
In these liberalised environments consumers still consume power from centralised grids managed by corporatised grid operators. There’s also fast growing demand for alternative energy resources like like solar panels, biomass and wind.
However centralised electricity systems are lagging in innovations and alternatives. Solutions like renewable energy and peer-to-peer energy trading are still not prevalent. Without access to alternatives, consumers are not getting the choices they deserve.
ELECTRIFY will enable the decentralisation of power production and bring the power of choice to the consumer. We aim to build a better electricity network, and it starts with an intelligent energy ecosystem.
At the heart of this new ecosystem will be energy smart contracts secured on the blockchain, fueled by the ELEC token.